COVID-19 News / BKT: Test of resilience

Tire producer Balkrishna Industries Ltd. (BKT), headquartered in India, is not exempt from having to face this extraordinary emergency and its many ensuing complications, a situation which the Group has to face as a whole, on an international level. The Group will not lose its capacity to react and it is currently re-organizing both their internal and external processes in the best way possible, so that business can resume as soon as possible. The supply chain team remains active, in constant contact with the suppliers of raw material, in order that the manufacturing can also resume, and not waste any time.

The headquarters, as well as the manufacturing facilities of BKT in India — where the government has declared a lockdown as a means to contain the virus and save the lives of the citizens — will remain closed until 14 April 2020. The customer service and sales support are available in smart working, a modality which the Group activated before it became mandatory.

Tire producer Balkrishna Industries Ltd. (BKT), headquartered in India is facing a test of resilience. (Source: BKT)

BKT Europe on the other hand — which includes logistics, technical assistance, marketing, customer service and sales support — have been available in smart working since the end of February and its usual activities remain unchanged. The headquarters located in Seregno, Northern Italy, are in contact with the European Original Equipment customers, managing each situation on a case per case basis, within the most punctual timeframes possible.

BKT’s unquestionable priority is to keep its staff safe, whilst adhering zealously to the government’s guidelines of the various countries in which BKT is present, and minimising the risks. The first thoughts go to people, because the situation is uncertain and difficult, and the first important thing is to keep encouraging each other, stay united, and face what is happening, together.

Lucia Salmaso, CEO BKT Europe, says: “This situation is trying for all of us, but resilience is one of the fundamental values of our company. This is why we look strongly towards the future, with a deep sense of responsibility”.