Texon: Whitfield new Group Sales Director

Bryan Whitfield has been appointed as new Group Sales Director at Texon, a producer of sustainable footwear components, materials for consumer accessories and performance fabrics. He succeeds Matt Smith, who leaves Texon after almost a decade of successful service. Whitfield will be based in Dallas, TX, USA.

Bryan Whitfield (Source: Texon)

According to Texon, Whitfield has a strong track record in sales and business development for major international companies including Avery Dennison, Velcro and Bemis. He will be tasked with building a long-term sales strategy that will help drive the company’s double digit growth trajectory.

Jelle Tolsma, CEO at Texon, said: “Bryan joins Texon at an incredibly exciting time. Despite Covid-19 and its impact on consumer markets, we had a strong, productive 2020 – increasing our share of work with existing customers and winning new contracts. As the world continues to tackle the challenges associated with the pandemic, we are pushing on with our growth plans and ramping up our sustainability and innovation efforts. Under Bryan’s stewardship, our global sales team will continue to deepen relationships with existing customers and pursue new opportunities identified in territories worldwide.”

Commenting on his appointment, Whitfield said: “Many of the finest consumer brands in the world trust Texon to help bring their designs to life. The business has an enviable reputation for sustainability, quality, innovation and technical service, and is renowned for driving forward the future of new materials for footwear and other consumer applications. I look forward to working with the Texon team to reinforce the company’s capabilities and deliver on its growth ambition.”