On 7 July 2020, Sumitomo (SHI) Demag announced that its Management Board and Works Council mutually agreed to refrain from actively participating in Fakuma 2020 – in case the exhibition will be executed this year at all.
The company said the safety of employees, visitors and customers is of paramount importance, therefore neither employees nor machine exhibits will be sent to Friedrichshafen.
„We are fortunate that the Corona virus has largely spared us. There have been isolated cases, but there have been no infections within the factories. Health is such a precious commodity. Even with hygiene measures in place, taking part in a trade fair involves too many imponderable risks and unfortunately we cannot eliminate risk,“ said CEO Gerd Liebig.
The company emphasised that Fakuma will continue to play a major role within the company’s marketing strategy in the future. For the time being, the company is intensifying its activities to present products and solutions digitally and to establish innovative communication channels for the various markets, said Sumitomo (SHI) Demag.