In 2019, the Brandstätter Group will further expand its involvement in the American market. Despite the turbulence surrounding the insolvency of Toys „R „Us, sales of Playmobil increased by 20 % in the US. The group said that through trade partnerships with big retailers Walmart and Target, it has completed a strategy change from niche products to mass market. The company has concrete plans for building a proprietary production site in the US and said that search analyses for a location are already underway. The aim is to simplify logistical processes and to be even closer to the US market. In addition, the group sees a great market potential for Playmobil in South America and Asia.