Lubrizol: Superior traction for golf professionals

Estane TRX TPU polymers from Lubrizol are offering superior traction on wet and dry surfaces to the Premiere Series of golf shoes by FootJoy. The TPU’s design flexibility helps ensure the successful molding of FootJoy’s (FJ) patented anti-channeling tread pattern VersaTrax+, engineered to provide total traction coverage for any angle, reducing slippage.

The anti-channeling tread pattern VersaTrax+ by FootJoy is developed to provide total traction coverage for any angle, reducing slippage. (Source: Lubrizol)

The VersaTrax+ outsole technology, first introduced in FJ Stratos spikeless golf shoe in the fall of 2020, utilizes multiple Estane compounds to grip any surface – a harder TPU for better on-course grip and a softer TPU for traction on hard surfaces.

“The VersaTrax+ outsole in the Premiere Series, made with innovative Lubrizol Estane TPU solutions, is a premiere technology using our premiere material for a premiere line of shoes,” said Kenneth Kim, Footwear Market Development Manager, Lubrizol. “This new line is a nod to traditional golf designs blended with innovative technology to deliver performance and style for the experienced golfer.”

“We saw a terrific opportunity to completely reinvent the classically inspired golf shoe from the ground up,” said Chris Tobias, Vice President, FJ Footwear. “And to accomplish that, we leveraged every ounce of innovation, as well as direct input from the world’s best players, to deliver next-level performance with a distinctly modern take on classic design.”

www.lubrizol.com